Rebuilding trust through design
Fail Faster
Episode 502
-34 minutes
In a world where institutional trust is at an all-time low, how can organizations rebuild confidence through innovation?
Ryann Foelker, a trailblazing design leader at American Family Insurance, shares how her strategic vision not only saved millions but also restored trust. Discover the power of narrative-driven design and why great designers can be found in places you wouldn’t expect.
Episode highlights
Breaking down institutional trust: Ryann explores how organizations can approach rebuilding trust with customers and employees alike, even when they’re not directly at fault.
The strategic transformation: Hear how Ryann led a groundbreaking initiative that consolidated claims processes, delivered tens of millions in savings, and positioned her company as a leader in efficiency and innovation.
Claims adjusters as designers: Ryann found a team of amazing designers in a way she didn’t expect but made perfect sense. After all, balancing empathy and business goals is the business of insurance.
The power of storytelling in design: Learn why crafting a compelling narrative is the key to engaging stakeholders and gaining buy-in for big ideas.
Failures that teach: Ryann opens up about a pivotal career lesson—why defining your role clearly matters—and how she turned a professional misstep into a stepping stone for success.
Looking ahead to 2025: Explore Ryann’s vision for using digital innovation to rebuild trust in institutions and her beta-tested trust and value metrics designed to guide strategic decisions.
Whether you’re a leader, a designer, or simply curious about transforming old-school industries, this episode is packed with actionable insights and inspiring stories. Don’t miss the chance to connect with Ryann and learn from her journey!
- Ryann Foelker LinkedIn: https://www.linkedin.com/in/ryann-foelker-5827494/
- Emerson Taymor LinkedIn: https://www.linkedin.com/in/etaymor/
- “Who Can You Trust?: How Technology Brought Us Together and Why It Might Drive Us Apart” by Rachel Botsman: https://www.amazon.com/Who-Can-You-Trust-Technology/dp/1541773675
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