From B2C to B2B: How consumer insights is the key to innovation

Jeff Barry, Head of Innovation at DOT Foods joins us on this episode of Fail Faster.

Jeff shares his journey of reshaping business practices and driving impactful projects by making sure to avoid “Project X.” He discusses how DOT Foods efficiently handles 4 billion pounds of food annually and highlights initiatives like fleet monitoring and warehouse safety enhancements. Jeff explores the value of starting with human insights, embracing discomfort to challenge norms, and refining ideas through experimentation. Sharing a standout success story involving heat-reflective trailer coatings, Jeff illustrates the art of turning bold concepts into scalable solutions. Packed with actionable advice, this episode offers inspiration for those seeking to evolve their approach while remaining grounded in practical strategies.