How to convince your boss to migrate to WordPress VIP

So, you’re fully convinced that WordPress VIP would make sense for your organisation (and probably make your job easier in the process) but you’re not sure how to start the conversation with the decision makers of your organisation.

Allow us to help. While you could just send them this blog in a not-so-subtle hint, you’re probably better off having a more formal discussion about everything a migration to WordPress VIP entails and the benefits it promises. 

We are going to walk you through an insight-driven plan that is proven to work on even the most stubborn sceptics.

Let’s start!

Here begins your journey to convince your boss that you 1) need a new CMS and 2) that the new CMS should be WordPress VIP. Here’s what you need to do:

The first step to convincing your stakeholders about WordPress VIP is to set up a meeting. This could be just with your immediate supervisor, or your entire team of decision makers—whatever makes the most sense in your situation.

During the meeting, follow this basic structure:

1. Set the stage

Explain the purpose of the meeting and the pain points that led you to consider another CMS. Perhaps you want to democratise your content publishing, or you want to easily move between sites on your network with one login. Whatever your reason for considering WordPress VIP, your stakeholders should understand why your current CMS isn’t hitting the mark.

2. Discuss the benefits of WordPress VIP

Provide examples of solutions to your pain points and offer an overview of the main benefits, including:

• Enterprise-grade security protections
• Reliable site performance
• Content-focused analytics with Parse.ly
• Accelerated content production and improved workflows
• Agile architecture, including multisite, headless CMS, and more
• Content personalization and multilingual publishing
• The potential for a 415% return on investment 

3. Weigh the downsides of migrating

Whether you’re already using WordPress, or set up on a different platform, offer a realistic look at what migration entails.

• It may cost more than you’re used to for a CMS.
• Additional training may be needed for content and development teams.
• You may need  to partner with an approved agency.
• There will be a learning curve to content publishing and metric reporting.
• The migration process can be tenuous and intensive.

4. Circle back to the positive outcomes

Remind them why the training and added cost will impact ROI and business growth in the end.

Back up your case with data

Now that you’ve made your case, cement it with proof that migrating to WordPress VIP is right for your organisation.

There are a few ways you can do this:

Irresistible, data-driven insights

Take your pain points and provide an in-depth look at how the WordPress VIP agile CMS platform will improve the experience of your teams and customers, ultimately resulting in business growth.

For example, if you want to improve site performance, pull reports from your current site. What are your standard response or load times? During U.S. election week in 2020, WordPress VIP maintained 100% uptime and response times of 144 milliseconds (even for sites like FiveThirtyEight dealing with 132,000 requests per second). 

Or maybe you want to improve content analytics workflows. Look at how many people on your team have access to your analytics tool, and how many of those people actually understand what they’re looking at. Parse.ly, part of WordPress VIP, vastly improves analytics usership by offering an easy, simplified look at how your content is actually performing.

Real customer stories with winning outcomes

Walk them through examples of enterprise WordPress or a case study (or two) that align with your industry and/or goals. 

Show them a demo

If reports and customer stories won’t seal the deal, offer to schedule a live demo for your team so they can see for themselves how easy WordPress VIP is to use, and how it can help your organisation reach its goals.

Leave them with a takeaway

As you conclude your discussion, and after you’ve answered any questions, provide them with something to chew on when you leave. Handing them a physical takeaway from your meeting will remind them about your conversation each time they see it.

You can use a printed case study, a summary of your talking points, a one-page summary flyer, or anything else you think may help convince them.

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