Personalize at Scale
Fail Faster
Episode 62
-64 minutes
Learn how Ali Shabaz, the Chief Creative Officer at Publicis Groupe, Singapore approaches advertising as a skilled and responsible craft that creates the right messaging for the right product with the right audience at the right time.
Podcast Description – Learn how Ali Shabaz, the Chief Creative Officer at Publicis Groupe, Singapore approaches advertising as a skilled and responsible craft that creates the right messaging for the right product with the right audience at the right time. Ali shares some great examples from his incredible journey in the advertising world and how the challenges are changing with time.
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